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About us and why we do what we do

We believe in Human Potential – in Your Potential
At Mindshift Theory, we believe in the boundless potential of the human mind. Our mission is to empower kids, teens, and young adults to harness the power of intentional thought, reframe limiting beliefs, and create the future they envision.
Transform Your Life with
MindShift Theory
Growing up and throughout our adult lives, we’ve realized how little information there is for people of color, especially kids of color—information about how to change their mindset, how to change their lives.
We want to help future generations believe in the possible, by encouraging gratitude, kindness, resilience, mindfulness, and a growth mindset.
That is how we believe we change the world. Our kids and young adults can have every opportunity to discover their true passion if we just give them the right mindset.
They will be the future leaders and decision-makers and voters who will change this world. We want all children to know that they are loved and to believe in themselves because someone believed in them. And so this is the work we do.
We’re Ricardo and Michele, a multiracial family with two beautiful children, doing what we can to make the world a better place. So join us at the Mindshift Theory and help us change the world.
Unlock Science-Backed Mindset Shifts Today
Discover how our proven strategies transform lives, with measurable success.
70000+
Lives Transformed
A remarkable number of individuals have embraced clarity and growth with us.
50000+
Journals Delivered
Our transformative journals are empowering thousands to achieve their goals.
100+
Programs Completed
Hundreds have completed our growth programs, shaping thriving futures.
Unlock Your Potential with MindShift Tools
Explore inspiring success stories from our clients, reflecting the life-changing impact of our strategies.
“I achieved clarity and confidence thanks to MindShift Theory’s transformative approach.”

Alex C
“The professionalism and actionable tools provided by MindShift Theory truly exceeded my expectations.”

Taylor M
“MindShift Theory helped me create a thriving future I never thought possible—highly recommended!”
